Lead Magnets, also known as Content Upgrades, are freebies that entice viewers into subscribing to your email list. Lead Magnets are one of the best ways to grow your email list and generate new leads for your business.
The Key Components Of A Good Lead Magnet
People want to experience fulfillment without delay. They just gave you something valuable, their email and contact information, and they expect something in return immediately. Your Lead Magnet should be delivered immediately upon their subscription.
Your Lead Magnet should be easy and quick to consume. If it takes users hours, days or even weeks to consume the information they will lose interest and you could possibly lose a subscriber or potential client.
The content in your Lead Magnet should be directly linked to your paid services or products. It represents your business and is the first step in a sales funnel, so it’s important that it’s something a potential client of your services would need.
Subscribers should be able to achieve a quick win by using your lead magnet. This will help to prove your business’ value and understanding of your niche, as well as create more of that instant gratification that people love to feel.
A Lead Magnet needs to present real value to subscribers. They should be able to achieve a real change or result from using your content.
The best Lead Magnets solve one specific problem. If a Lead Magnet is too general it will not convert nearly as well.
What types of content can you create for your Lead Magnet?
Here are just a few ideas:
- Cheat Sheets
- Coupons or Discounts
- Free Sneak Peaks to your product or services
- Free Consultations
- Resource Libraries
- Email Courses
Check out our blog post, How To Write An Addictive Welcome Email Sequence