If you want your business to be successful from the start, the best way to assure that is a proper business launch. A launch is also a great opportunity to build hype and grow your audience prior to launch. So, how do you successfully launch your business? We’ve put together a few tips below to help you get your business started on the right track.
Set a budget
When creating your budget, take into consideration what you will need to spend on necessary software, business supplies, advertising and in some cases, affiliate commissions. Be crystal clear about your expenses.
Now that you have a crystal clear budget, set your goals for your launch. One of the goals should be revenue related, based on your break even needed to offset your budget. Other goals to consider include:
- # of new email subscribers
- # of new social media followers
- # of website visits
- # of appointments scheduled
Create a launch calendar
First, set a launch date, then work backward from your launch date to create a to-do list that will keep your launch on track. Each item on your to-do list should be scheduled into your calendar.
Examples of tasks you may have on your launch calendar:
- Writing content for your sales page
- Writing content for your landing page
- Writing promotional content and blog posts
- Publishing promo content to your blog or social media
- Creating webinars
- Hosting webinars
- Creating ads
- Ad run time
- Sending newsletters to your email list
- Sending a launch announcement to your email list
Create a marketing plan
Take a look at your launch calendar. What marketing and promotional items are already on there? Are there gaps where you can add more marketing? Your marketing and promotional plan should support the achievement of any goals on your calendar. Where will ads and content be most visible to your target audience?
Ideas for ads:
- Facebook Ads
- Pinterest Posts
- Instagram Ads
- Google Ads
- Amazon Sponsored Products
Grow your audience and get them excited about your launch. The larger the audience, the larger your potential for a profitable launch. Start building a rapport and relationship with your audience now, so they become loyal followers and refer you to their networks.
Ideas to help build hype:
- Start a countdown on your website and social media
- Contests and giveaways of items relevant to your business or product
- Share sneak peaks and teasers
- Wait lists
- Limited quantities to add exclusivity and urgency
Grow your email list
Edit your ‘under construction’ page on your website to be a ‘launching soon’ page instead. Add a countdown and the opportunity to subscribe to our email list for launch updates and exclusive sneak peaks.
Analyze the results
Review Google Analytics to understand what worked really well and what you may need to work on. Did you have a high bounce rate? What social media platforms brought the most traffic to your site? Was there a specific page that attracted the most visits? What were the top keywords to drive traffic? Did you meet all of your goals? If not, what improvements could you make to meet those goals? Understanding the results will help you better prepare for your next launch.
We can’t wait to see all of your new businesses launching!